Psychological Factors Influencing the Public Acceptability of Congestion Pricing in China

This paper investigated the factors influencing the acceptability of an assumed congestion pricing scenario in a commercial center of Nanjing China. A hierarchical structural model was proposed to analyze determinants of the acceptability according to the planned behavior theory and norm activation theory combined with the evaluations of the measure. Furthermore, the role of the socio-demographic in affecting acceptability was examined. A sample of 897 Chinese car users was used to test the model. Results of the SEM indicate that perceived fairness and freedom seem to be strong determinants of car users’ congestion pricing acceptability. Personal norm and perceived behavior control are proved to be additional direct predictors of acceptability. In contrast to previous studies, perceived effectiveness is not significantly related to fairness. Furthermore, results indicate a low association of socio-demographic variables with congestion pricing acceptability.

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  • English

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  • Accession Number: 01605229
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jul 19 2016 4:49PM