Effect of Corporate Social Responsibility on Airlines

This article reports on a study undertaken to evaluate the effect of corporate social responsibility (CSR) on airlines. The authors hypothesize that disaggregated CSR factors may have varying effects on airline organizational performance. Five CSR factors were considered: community, diversity, environmental, employment, and product. The authors chose their study population from COMPUSTAT and the CRSP Stock/Portfolio using the standard industry classification code (SIC) 4512 and covering 2000-2012; data included accounting information, business strategy information, and CSR information. Results showed that the employee dimension plays a significant role in enhancing profitability and airline quality rating and in mitigating systematic risk. The authors also found that the product dimension positively affects airline value. They conclude that this data may support practitioners who want to allocate corporate resources to appropriate CSR activities.

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  • Authors:
    • Moon, Joonho
    • Lee, Won Seok
    • Kim, Insin
  • Publication Date: 2016-3

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 01605218
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jul 19 2016 2:52PM