DRIVING AND LISTENING TO RADIO. SPECIAL EVALUATION OF THE RADIO - MEDIA - ANALYSIS 1976

AUTOFAHREN UND RADIOHOEREN. SONDERAUSWERTUNG DER FUNK-MEDIEN-ANALYSE 1976

Material from a statistical survey from Infratest/Munich on the theme "car driving and listening to radio" forms the basis of a special evaluation of the radio media analysis RMA, 1976, which was carried out on behalf of the German radio "Deutschlandfunk". From this it appears that two-thirds of all cars in the Federal German Republic are fitted with a car radio and that 15 percent of the total population listen to the radio in a car daily. The proportion of men in the car-driving population is twice as high as that of women: half the men and one third of the women drivers also listen to radio in the car. Almost every household with a monthly income in excess of 1500 dm has the use of a car; the higher the income, the more the car is used. Most drivers are male employees between 30 and 50 years of age from households with three persons, with more than 2500 dm income. The car-driving population generally listen to more radio than the general population. The stations typically listened to on car radios are the hesse radio 3, the Bavarian radio 3, the south west radio 3 and the Deutschlandfunk (federal radio). The peak listening period for car radios corresponds with the peak periods in the journeys to work. The highest proportions of car owners, car driving and car radio listening are in the states of Hesse, North Baden-North Wurtemberg and Rheinland-Pfalz. /TRRL/

  • Corporate Authors:

    Deutschlandfunk

    Postfach 51 06 40
    Koeln,   Germany 
  • Authors:
    • Toussaint, O
  • Publication Date: 1977

Language

  • German

Media Info

  • Features: References; Tables;
  • Pagination: 24 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00300982
  • Record Type: Publication
  • Source Agency: Bundesanstalt für Straßenwesen (BASt)
  • Report/Paper Numbers: Monograph
  • Files: ITRD, TRIS
  • Created Date: Oct 17 1979 12:00AM