Potential Demand for Multimodal lnformation. Evidence from the Plateau-de-Saclay

By enabling the use of multimodal information by travelers, public policy can improve the use of soft travel modes and reduce the negative externalities of car use. However, such an eco-innovative multimodal information platform might only be efficient if travelers are willing to use it and pay for its development and update. To evaluate the relevance of the creation of a multimodal platform in the Plateau de Saclay – an area located 20 km south of Paris, very concerned by congestion – this paper measures workers’ willingness to pay (WTP) for such a platform from a survey conducted in this area. A mixed logit is estimated to determine marginal WTP for the services that could potentially be provided by the platform. The willingness to pay for the multimodal platform is found to depend on the provision of real-time information and on gender-specific motives.

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  • Supplemental Notes:
    • Abstracts used with permission of ERTICO – ITS Europe.
  • Corporate Authors:

    ERTICO - ITS Europe

    Avenue Louise 326, Blue Tower, 2nd Floor
    Brussels,   Belgium  B-1050
  • Authors:
    • Dantan, Sophie
    • Bulteau, Julie
    • Nicolaï, Isabelle
  • Conference:
  • Publication Date: 2015


  • English

Media Info

  • Media Type: Digital/other
  • Features: Appendices; Figures; References; Tables;
  • Pagination: 11p
  • Monograph Title: 22nd ITS World Congress. Proceedings

Subject/Index Terms

Filing Info

  • Accession Number: 01603092
  • Record Type: Publication
  • Report/Paper Numbers: ITS-2383
  • Files: TRIS
  • Created Date: Jun 17 2016 8:31AM