Market Share Forecasting of Mobile Telephony in Serbia

The analysis of mobile phone diffusion process has an important role for additional development of mobile networks. This paper provides results comparison of mostly used Bass diffusion model to forecast diffusion speed of mobile telephony subscriptions with two popular time series methods (Iterative and Direct methods) for predicting future values, which use explicit relationships between demand and various determining factors. Our goal is to estimate time to reach the saturation level at Serbian mobile market. The obtained results may be a useful managerial tool to analyze diffusion shape of the forthcoming generations of mobile telephony as well as for building appropriate strategic plans for necessary supporting network infrastructure in Serbia.

Language

  • English

Media Info

  • Media Type: Digital/other
  • Features: Figures; References; Tables;
  • Pagination: pp 590-599
  • Monograph Title: Proceedings of Second International Conference on Traffic and Transport Engineering (ICTTE)

Subject/Index Terms

Filing Info

  • Accession Number: 01603928
  • Record Type: Publication
  • ISBN: 9788691615321
  • Files: TRIS
  • Created Date: Jun 11 2016 1:58AM