State Transportation Agency Use of Community Outreach Tools on Accelerated Highway Construction Projects

State transportation agencies (STAs) are using a variety of accelerated construction techniques to shorten the duration of highway construction project. While accelerated highway construction projects may impact communities in terms of traffic congestion, safety issues and other public inconveniences, they also can provide opportunities to highlight innovative accomplishments and increase trust between STAs and the traveling public. As some studies have shown, effective management of outreach strategies is a key success factor of accelerated construction projects. One of the main goals of this study is to gauge the effectiveness of public outreach tools and strategies in meeting different communication goals, including traffic avoidance, increasing driving awareness, decreasing impatient behavior, and building trust with the public. The data for this research is based on a survey of 71 experts from 40 different STAs. Analysis of variance (ANOVA) analysis indicates that the effectiveness of outreach tools vary significantly in achieving different communication goals during the construction phase of accelerated highway projects. In addition, the results allowed the authors to find the most appropriate communication strategies, based on project types and target audience. The findings of this research can help STAs to better manage their outreach activities during the accelerated construction projects.

Language

  • English

Media Info

  • Media Type: Web
  • Features: References;
  • Pagination: pp 1638-1647
  • Monograph Title: Construction Research Congress 2016: Old and New Construction Technologies Converge in Historic San Juan

Subject/Index Terms

Filing Info

  • Accession Number: 01605829
  • Record Type: Publication
  • ISBN: 9780784479827
  • Files: TRIS, ASCE
  • Created Date: May 24 2016 3:05PM