Marketing & services : special report

Smartphone payments look destined to become a way of life so airlines need to quickly adopt the technology to keep their customers happy and ensure they fully exploit this opportunity. And in a world which is becoming increasingly connected, the industry must keep pace with the digital innovation seen in other business sectors. Payment power : innovative airlines are tapping the burgeoning transactions market being driven by growth in mobiles -- The race into cyberspace : an innovative approach to benchmarking airline excellence in digital engagement -- Appy days : an increasing number of carriers are grasping what's needed for success in e-commerce -- Turbulence ahead : airlines must adapt their frequent flyer schemes for a new type of traveller.


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Filing Info

  • Accession Number: 01595238
  • Record Type: Publication
  • Source Agency: Northwestern University Transportation Library
  • Files: TLIB
  • Created Date: Apr 1 2016 10:20AM