Marketing & services : special report

Smartphone payments look destined to become a way of life so airlines need to quickly adopt the technology to keep their customers happy and ensure they fully exploit this opportunity. And in a world which is becoming increasingly connected, the industry must keep pace with the digital innovation seen in other business sectors. Payment power : innovative airlines are tapping the burgeoning transactions market being driven by growth in mobiles -- The race into cyberspace : an innovative approach to benchmarking airline excellence in digital engagement -- Appy days : an increasing number of carriers are grasping what's needed for success in e-commerce -- Turbulence ahead : airlines must adapt their frequent flyer schemes for a new type of traveller.

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Supplemental Notes:
  • Title from head of page 25.
• Publication Date: 2016-3

Language

• English

Media Info

• Features: Illustrations;
• Pagination: pages 25-39
• Serial:
  • Airline Business
  • Publisher: Reed Business Information, Limited
  • ISSN: 0268-7615
  • Serial URL: http://www.airlinebusiness.com

Subject/Index Terms

• TRT Terms: Airlines; Customer service; Marketing
• Subject Areas: Aviation;

Filing Info

• Accession Number: 01595238
• Record Type: Publication
• Source Agency: Northwestern University Transportation Library
• Files: TLIB
• Created Date: Apr 1 2016 10:20AM