Consumer segmentation and demographic patterns

This report summarizes the results of a survey of consumer attitudes towards battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs). Respondents consisted of UK drivers who had purchased a new or nearly-new vehicle in the last five years. The survey collected data on likelihood of adoption, current car ownership, personal and household characteristics, travel behavior, attitudes towards EVs and the environment, and response to incentives. A geographical analysis of the survey findings was also conducted.

Language

  • English

Media Info

  • Media Type: Digital/other
  • Features: Appendices; Figures; References; Tables;
  • Pagination: 175p

Subject/Index Terms

Filing Info

  • Accession Number: 01600185
  • Record Type: Publication
  • ISBN: 9781910377512
  • Report/Paper Numbers: PPR769, WP 1.3-5
  • Files: TRIS
  • Created Date: May 26 2016 9:21AM