A CONTROLLED STUDY OF THE EFFECT OF TELEVISION MESSAGES ON SAFETY BELT USE

A set of television messages based on the findings of a preliminary study of factors associated with actually observed use of safety belts was produced and shown on one cable of a dual cable television system for nine months. Observations of actual use of safety belts were obtained before and throughout the study period. The automobiles in which safety belt use was observed were matched to the households of experimental and control cables through license numbers, motor vehicle registry files and the cable company files. The television messages had no effect whatsoever on safety belt use. This study adds to the growing body of evidence that a behavior modification approach is an inefficient and often ineffective means of reducing highway losses. Passive approaches, i.e., those which reduce the frequency and severity of damage to people and property irrespective of voluntary action show greater promise of reducing highway losses. (A)

  • Corporate Authors:

    Insurance Institute for Highway Safety

    1005 North Glebe Road
    Arlington, VA  United States  22201
  • Authors:
    • Robertson, L S
    • Kelley, A B
    • O'Neill, B
    • Wixom, C W
  • Publication Date: 1972-6

Media Info

  • Features: Figures; References; Tables;
  • Pagination: 18 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00262062
  • Record Type: Publication
  • Source Agency: National Safety Council Safety Res Info Serv
  • Report/Paper Numbers: HS-012 070
  • Files: HSL, TRIS
  • Created Date: Nov 20 1983 12:00AM