This study was part of a Demonstration Program wholly funded by the Federal Highway Administration in conjunction with the Falls of the Ohio Metropolitan Council of Governments. Its objective is to demonstrate whether transportation problems in an intensely developed corridor of an urban area can be effectively alleviated through implementation of innovative solutions. In Louisville's South Corridor, the nucleus of the demonstration during this phase of the program was the installation of reverse direction, exclusive lane express bus service. The service began in October, 1971, and experienced increases in patronage of between 20 to 30 percent per month during the first six months of service. Service was provided on two express routes which currently carry approximately 12,000 people per month. Approximately 50 percent of this ridership has been diverted from the automobile. This diverted traffic represents a class of people with a significantly higher family income and car ownership level, as compared to those people that typically employ transit in the Louisville Metropolitan Area. These results have been determined from onboard transit surveys in conjunction with citizen's attitude surveys conducted throughout the demonstration project. The project has demonstrated that innovative improvements in the transit field can effectively attract the typical automobile user to the mass transportation mode.

  • Corporate Authors:

    Falls of the Ohio Metropolitan Council of Governments

    902 Fiscal Court Building
    Louisville, KY  United States  40202
  • Publication Date: 1972-6

Media Info

  • Pagination: 154 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00261733
  • Record Type: Publication
  • Source Agency: Federal Highway Administration
  • Contract Numbers: DOT-FH-11-7782
  • Files: TRIS, USDOT
  • Created Date: Nov 12 1974 12:00AM