Marketing Plan: Dallas Integrated Corridor Management (ICM) Demonstration Project

North Central Texas is a unique region in terms of its combination of recent, current and projected size, growth rate, ethnic diversity, and transportation profile – specifically in relation to congestion. This document summarizes a plan to market the US 75 Integrated Corridor Management Project by positioning 511DFW from its inception so that it is readily understood and adopted by those segments of the population that account for most of the growth and most of the new, emerging needs for traveler information.

• 
• Record URL:
  https://rosap.ntl.bts.gov/view/dot/3471
• Supplemental Notes:
  • Cover date: March 24, 2014. Alternate title: Marketing Plan for the US-75 ICM, Dallas Integrated Corridor Management (ICM) Demonstration Project.
• Corporate Authors:

  Dallas Area Rapid Transit

  1401 Pacific Avenue
  Dallas, TX  United States  75202

  Federal Highway Administration

  ITS Joint Program Office
  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590

  Federal Transit Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Authors:
  • Wolfe, Daniel
  • Silmon, Vincent
  • Plesko, Todd
  • Miller, Kevin
• Publication Date: 2014-1-6

Language

• English

Media Info

• Media Type: Digital/other
• Edition: Final Report
• Features: Tables;
• Pagination: 22p

Subject/Index Terms

• TRT Terms: Integrated corridor management; Marketing; Traffic congestion; Transportation corridors; Traveler information and communication systems
• Geographic Terms: Dallas-Fort Worth Metropolitan Area
• Subject Areas: Data and Information Technology; Highways; Operations and Traffic Management; Public Transportation; I70: Traffic and Transport;

Filing Info

• Accession Number: 01551252
• Record Type: Publication
• Report/Paper Numbers: FHWA-JPO-14-112
• Contract Numbers: DTFH61-06-H-00040
• Files: NTL, TRIS, ATRI, USDOT
• Created Date: Jan 27 2015 11:22AM