SHIFTING PATTERNS OF FLOWER DISTRIBUTION
Distribution patterns involve four elements: the product, the location, the process, and the people. Documentation of changes in the what-where-how-who of the florist industry always has been difficult. Marketing studies in process, and some about to be (or recently) reported, are helping to correct this problem. Meanwhile, consider three of the four elements.
- Presented at the 1972 Conference on Handling Perishables, which was sponsored by the Institute of Food and Agricultural Sciences, Univ. of Florida and the US Department of Agricultural; and held on Jan. 9-11, 1972.
University of Florida, GainesvilleInstitute of Food and Agricultural Sciences
Gainesville, FL USA 32601
- Goodrich Jr, D C
- Publication Date: 1972-1
- Pagination: p. 203-205
- TRT Terms: Perishables
- Uncontrolled Terms: Flowers
- Subject Areas: Freight Transportation; Railroads;
- Accession Number: 00050120
- Record Type: Publication
- Report/Paper Numbers: Proceeding
- Files: TRIS
- Created Date: Jan 31 1974 12:00AM