The marketing of fruits, and of fresh produce generally, is entering on a period of rapid change. Any or all aspects of the industry that cannot adapt to a highly standardized marketing to almost exclusively urbanized consumers will not survive. Fruits are alive, and different types of fruits have different life cycles. It is, therefore, essential to set up efficient, minimum cost systems that provide favorable environments throughout the entire marketing system for these living products. A major obstacle in achieving this is the lack of coordination among the separate and distinct operations involved in growing, packing, shipping, and merchandising, sometimes even when these are under the same ownership.

Media Info

  • Features: References;
  • Pagination: p. 85-96

Subject/Index Terms

Filing Info

  • Accession Number: 00050112
  • Record Type: Publication
  • Report/Paper Numbers: Proceeding
  • Files: TRIS
  • Created Date: Jan 31 1974 12:00AM