A BEHAVIORAL MODEL OF MODAL SELECTION

THIS MODEL PRESENTS MODAL SELECTION IN A DIFFERENT, NOT-GENERALLY-LOOKED-AT MANNER. THE DECISION PROCESS IS NOT AS EASY, NOR AS COLDLY OBJECTIVE AN ONE MAY BE LED TO BELIEVE. TRANSPORT MEDIA ARE CHOSEN ON THE BASIS OF MORE THAN RATE OR SERVICE DIFFERENCES. IN FACT, THE LEAST TOTAL COST SOLUTION MAY NOT BE USED. IT IS HOPED THAT, THROUGH THIS MODEL TRAFFIC MANAGERS WILL GAIN A BETTER UNDERSTANDING OF THE DECISION PROCESS. BY RECOGNIZING THIS, OBJECTIVE DATA MAY NOT BE OVERSHADOWED BY PERSONAL BIAS OR VAGARY. THUS DILIGENT RATE ANALYSES OR SOPHISTICATED SIMULATIONS WILL MAKE A STRONGER CONTRIBUTION TO THE SELECTION PROCEDURE. THIS IS NOT TO SAY THAT SUBJECTIVE JUDGMENTS WILL OR SHOULD BE ELIMINATED. BUT THESE JUDGMENTS SHOULD BE BASED UPON THE RESULTS OF AN INFORMATION SEARCH OF ALL POSSIBLE ALTERNATIVES, NOT UPON A LIMITED SET OF ALTERNATIVES, NOR UPON PERSONAL BIAS. FOR THE MODEL ITSELF, ADDITIONAL EMPIRICAL STUDIES SHOULD BE CARRIED OUT. WITH FURTHER STUDY, THE CONTENT AND STRUCTURE OF THE MODEL CAN BE DEFINED. THEN TESTING OF VARIOUS HYPOTHESES CAN BEGIN. HOPEFULLY THE END RESULT WILL BE A VIABLE AID TO THE DECISION PROCESS OF TRAFFIC MANAGERS.

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Filing Info

  • Accession Number: 00239659
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jun 5 1974 12:00AM