PUBLIC ACCEPTANCE OF AN ATTITUDINAL TRANSIT QUESTIONNAIRE

ALTHOUGH ATTITUDINAL SURVEYS ARE OFTEN RECOGNIZED AS A FUNDAMENTAL REQUIREMENT FOR DETERMINING USER-ORIENTED DESIGN AND OPERATION, IT HAS GENERALLY BEEN THOUGHT THAT LONG QUESTIONNAIRES, WHICH USUALLY REQUIRE MAIL RETURN, ARE INAPPROPRIATE FOR ELICITING DESIRED INFORMATION. THIS EXPLAINS THE POPULARITY OF POSTCARD SURVEYS. THE AUTHORS WERE ADVISED THAT THEIR 11-PAGE SURVEY WOULD HAVE A RETURN OF 6--25%, BUT IN FACT OVER HALF THE FORMS DISTRIBUTED WERE RETURNED. THEY ARGUE THAT SURVEY FORM LENGTH PLAYS ONLY A MARGINAL ROLE IN THE RATE OF RETURN, AND THAT PERCEIVED RELEVANCE IS FAR MORE CRITICAL. THE DESIGN OF THE SURVEY FOR TWO OF THE SEVEN CHICAGO TRANSIT AUTHORITY LINES IS DESCRIBED, MEASURES TAKEN TO ENCOURAGE RESPONSE ARE LISTED, AND THE STRONG AND WEAK POINTS OF THE QUESTIONNAIRE ARE DISCUSSED. THE AUTHORS DRAW ATTENTION TO THE HIGH MEDIAN INCOME AND EDUCATIONAL LEVEL OF RESPONDENTS BUT MAINTAIN THAT THE INTEREST INSTILLED BY A SURVEY IS OF GREATER IMPORTANCE THAN LENGTH OR WORDING.

  • Availability:
  • Corporate Authors:

    Eno Transportation Foundation

    1250 I Street, NW, Suite 750
    Washington, DC  United States  20005
  • Authors:
    • Straus, P
    • Peterson, G L
  • Publication Date: 1972-4

Media Info

  • Features: Figures; Tables;
  • Pagination: p. 189-207
  • Serial:
    • Traffic Quarterly
    • Volume: 26
    • Issue Number: 2
    • Publisher: Eno Transportation Foundation
    • ISSN: 0041-0713

Subject/Index Terms

Filing Info

  • Accession Number: 00239429
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Aug 3 2001 12:00AM