Effectiveness of Safety and Public Service Announcement Messages on Dynamic Message Signs

This report assesses the usefulness and effectiveness of safety and public service announcement (PSA) messages through surveys conducted in four urban areas in the United States: Chicago, Illinois; Houston, Texas; Orlando, Florida; and Philadelphia, Pennsylvania. The surveys were designed to specifically address the types of safety and PSA messages for each respective city. A total of 2,088 survey responses were received and analyzed. The report further captures findings and recommendations based on the analysis of the survey responses.

  • Record URL:
  • Supplemental Notes:
    • Documentation title: Effectiveness of Safety and Public Service Announcement (PSA) Messages on Dynamic Message Signs (DMS)
  • Corporate Authors:

    Booz Allen Hamilton

    8283 Greensboro Drive
    McLean, VA  United States  22102

    Federal Highway Administration

    Office of Operations, 1200 New Jersey Avenue, SE
    Washington, DC  United States  20590
  • Authors:
    • Boyle, Linda
    • Cordahi, Gustave
    • Grabenstein, Katie
    • Madi, Marwan
    • Miller, Erika
    • Silberman, Paul
  • Publication Date: 2014-7

Language

  • English

Media Info

  • Media Type: Digital/other
  • Edition: Final Report
  • Features: Appendices; Figures; Maps; Photos; Tables;
  • Pagination: 92p

Subject/Index Terms

Filing Info

  • Accession Number: 01538247
  • Record Type: Publication
  • Report/Paper Numbers: FHWA-HOP-14-015
  • Contract Numbers: DTFH61-11-D-00019
  • Files: TRIS, ATRI, USDOT
  • Created Date: Sep 4 2014 3:06PM