DESIGN OF URBAN TRANSPORTATION FOR THE USER - MONOGRAPH NO 1

SPECIFICALLY, TEN BASIC FACTORS WHICH MAKE ANY MODE OF TRANSPORTATION APPEALING TO CONSUMERS ARE NOTED: (1) TRIP TIME; (2) CONVENIENCE AND FLEXABILITY; (3) AMBIENCE; (4) FAMILIARITY (EG. INFORMATION AND PLANNING REQUIRED FOR USE); (5) COMFORT; (6) SOCIAL MIXING (IE. RACIAL AND CLASS); (7) SAFETY AND SECURITY; (8) PRESTIGE; (9) COST OR FARE; AND (10) CONDITION OF EQUIPMENT AND FACILITIES. IN GENERAL, PUBLIC TRANSIT OPERATIONS COMPARE UNFAVORABLY WITH PRIVATE AUTOMOBILES UNDER THESE CRITERIA; THIS PROBLEM IS DUE PRIMARILY TO TRANSPORTATION PLANNING WHICH HAS IGNORED THESE USER APPEALS. EARLIER RIDERSHIP RESEARCH IS DISCUSSED BRIEFLY. FOUR BASIC RESEARCH GOALS ARE IDENTIFIED: (1) ASSESSMENT OF USER NEEDS AND APPEALING QUALITIES OF MASS TRANSIT; (2) DERIVATION OF DESIGN AND OPERATIONAL REQUIREMENTS; (3) VALIDATION OF THESE REQUIREMENTS THROUGH DEMONSTRATION PROJECTS; AND (4) FORMULATION OF SPECIFIC GUIDELINES FOR SYSTEMS DESIGN. AN INVENTORY OF USER NEEDS HAS BEEN DEVELOPED WHICH EMBRACES WEIGHTING OF TRANSIT ATTRIBUTES, ADVANTAGES OF THE PRIVATE AUTOMOBILE, PUBLIC ATTITUDES TOWARD TRANSIT MODES, TRANSIT USAGE WITHIN THE POTENTIAL MARKET, PUBLIC PERCEPTIONS OF SAFETY AND SECURITY IN TRANSIT MODES, USER PREFERENCES FOR FARE COLLECTION SYSTEMS, AESTHETICS IN SYSTEM DESIGN, POSSIBLE LEGISLATIVE SOLUTIONS (EG. PROVIDING PRIORITIES FOR TRANSIT VEHICLES ON CERTAIN STREETS AND HIGHWAYS), AND PROMOTIONAL METHODS (EG. BETTER INFORMATIONAL AIDS, FARE PASSES, ETC). PARTICULAR ATTENTION IS DEVOTED TO THE NEED FOR PSYCHOLOGICAL SCALING METHODS AS A MEANS OF EVALUATING SYSTEM RESPONSIVENESS TO USER NEEDS. A BRIEF DISCUSSION OF PROGRAM ADMINISTRATION COVERING ESTIMATED TIME, COST, AND PERSONAL REQUIREMENTS IS PRESENTED. /UMTA/

  • Supplemental Notes:
    • PROJ NO NSS-3
  • Corporate Authors:

    Battelle Memorial Institute

    Columbus, OH  United States 
  • Authors:
    • Rosinger, G
  • Publication Date: 1967-10

Subject/Index Terms

Filing Info

  • Accession Number: 00242012
  • Record Type: Publication
  • Source Agency: Urban Mass Transportation Administration
  • Files: TRIS, USDOT
  • Created Date: Nov 7 1972 12:00AM