Why do travellers in Europe change transport mode? Facts and implications for policy and providers (project USEmobility)

A remarkable change in transport usage towards more environmentally friendly modes of transport emerged in Europe the last years. Whereas eco-mobility (bicycle, public transport, pedestrian) enjoyed considerable growth the number of journeys taken by car is stagnating in many countries. The project USEmobility ‘Understanding Social behaviour for Eco-friendly multimodal mobility’ explored what motivates people into switching to environmentally friendly modes of transport to suggest steps and measures towards more sustainable mobility. This paper presents the approach and results of USEmobility that questioned over 10,000 persons that already changed their mobility behaviour. USEmobility showed that there is a lot of dynamism in people’s choice of transport mode, but the movement towards and away from public transport is still nearly balanced. There is no automatism leading to a higher share of eco-friendly multimodal mobility, but there is a chance for policy and transport providers to motivate more people to switch to public transport and multimodal combinations.


  • English

Media Info

  • Pagination: 10p
  • Monograph Title: Transport Research Arena (TRA) 2014 Proceedings

Subject/Index Terms

Filing Info

  • Accession Number: 01534597
  • Record Type: Publication
  • Source Agency: ARRB
  • Files: VTI, TRIS, ATRI
  • Created Date: Aug 14 2014 10:16AM