SEPACT III: MARKET STUDY TO EVALUATE THE IMPACT OF EXPERIMENTAL SERVICE CHANGES IN OPERATING READING

A CONTROLLED SERIES OF EXPERIMENTS IN A VARIETY OF SERVICE FEATURES (FARES, SCHEDULES, PARKING, PROMOTIONS, ETC.) WERE CONDUCTED ON ALL BRANCH LINES OF THE READING COMPANY IN THE PHILADELPHIA AREA. THIS REPORT COVERS THE BARRINGTON AND COMPANY MARKET RESEARCH STUDIES UNDERTAKEN TO EVALUATE THE IMPACT OF THESE EXPERIMENTAL SERVICES. INTERVIEWS WITH PHILADELPHIA AREA RESIDENTS WERE CARRIED OUT IN ORDER TO ACCOMPLISH THE PURPOSES OF THE STUDY: (1) TO DETERMINE PUBLIC BEHAVIOR AND ATTITUDES, AND MOTIVATION TO USE OR NOT TO USE RAIL AND OTHER MODES OF TRANSPORTATION FOR GETTING TO WORK, SHOPPING, RECREATION, AND OTHER PURPOSES; (2) TO DETERMINE THE EFFECT OF CHANGES IN SERVICE AND FARES; AND (3) TO RECOMMEND CHANGES IN OPERATION AND IN THE MARKETING OF RAIL SERVICES WHICH WILL MORE ADEQUATELY MEET PUBLIC NEEDS AT REASONABLE COST. MARKET RESEARCH REVEALED THAT THE READING, AT THE TIME OF THIS REPORT, IS SERVING 65% OF ITS POTENTIAL MARKET. IT WAS FOUND THAT THE GENERALLY MODEST FARE INCREASES INSTITUTED APPARENTLY HAD A NEGLIGIBLE EFFECT ON WORK PURPOSE RIDERS. ANALYSIS OF ATTITUDES OF ACTUAL RAIL RIDERS INDICATED THAT TRAIN SPEED (COMPARED WITH OTHER MODES) WAS THE MOST IMPORTANT FACTOR IN THEIR MODAL CHOICE. AMONG POTENTIAL RAIL USERS, RESTRICTIVE SCHEDULING WAS CITED AS THE CHIEF FACTOR FOR NOT USING RAIL. THE ADDITION OF NEW AND/OR IMPROVED RAIL EQUIPMENT SHOULD HAVE A SIGNIFICANT EFFECT ON RAIL USAGE. /UMTA/

  • Supplemental Notes:
    • PROJ NO PA-MTD-5
  • Corporate Authors:

    Barrington & Co

    ,    
  • Publication Date: 1967-2-17

Subject/Index Terms

Filing Info

  • Accession Number: 00241879
  • Record Type: Publication
  • Source Agency: Urban Mass Transportation Administration
  • Files: TRIS, USDOT
  • Created Date: Feb 3 1973 12:00AM