COMPREHENSIVE SPECIAL SERVICE TRANSPORTATION SYSTEMS - MONOGRAPH NO 2

THE REPORT DESCRIBES THE NEED FOR "COMPREHENSIVE SPECIAL SERVICE SYSTEMS" (CSSS) AND RECOMMENDS A THREE PHASE PROGRAM OF RESEARCH, DEVELOPMENT, AND DEMONSTRATION TO IMPLEMENT THE CONCEPT. THE AUTHOR BLAMES TRANSIT MANAGEMENT FOR NEGLECTING THE MARKETING (SALES) ASPECT OF THEIR OPERATIONS IN FASHIONING SOLUTIONS TO THE PROBLEM OF DECLINING RIDERSHIP DEMAND. THE REVISED TRANSIT ORGANIZATION PROPOSED WOULD OPERATE A CSSS TAILORED TO MEET SPECIFIC MARKET DEMANDS. THE SERVICE WOULD ABANDON CONVENTIONAL SCHEDULES IN MOST CASES, AND ATTEMPT, INSTEAD TO DEVELOP MARKET-COMPETITIVE SERVICES BASED ON METHODS OF PICKUP, DELIVERY, AND CUSTOMER GROUPING. THE COMPREHENSIVE NATURE OF THIS PROPOSED OPERATION DERIVES FROM AN EFFORT TO FASHION SPECIAL SERVICES FOR ALL CLASSES OF TRANSIT CONSUMERS. THE AUTHOR RECOMMENDS THAT THE INITIAL DEMONSTRATION OF CSSS BE DIRECTED TOWARDS THE TRANSPORTATION-DEPENDENT, WITH SUCH MARKETING TECHNIQUES AS DEMAND-RESPONSIVE ROUTING AND FARE REDUCTIONS USED TO ATTRACT RIDERSHIP. THE REPORT SUMMARIZES POTENTIAL ADVANTAGES AND DISADVANTAGES OF CSSS OPERATION. THESE FACTORS ARE EXAMINED AND POSSIBLE SOLUTIONS ARE SUGGESTED EMPHASIZING THE FINANCIAL ASPECTS. /UMTA/

  • Supplemental Notes:
    • PROJ NO NSS-3
  • Corporate Authors:

    Battelle Memorial Institute

    Columbus, OH  United States 
  • Authors:
    • Lobdell, N E
  • Publication Date: 1967-10

Subject/Index Terms

Filing Info

  • Accession Number: 00241856
  • Record Type: Publication
  • Source Agency: Urban Mass Transportation Administration
  • Files: TRIS, USDOT
  • Created Date: Jan 17 1973 12:00AM