Dodge : after 100 years, a new mission

Defining Dodge : after a century, the brand' identity still tough to pin down / by Larry P. Vellequette -- Hot & not : Dodge's greatest hits & misses -- Dodge timeline -- The ultimate survivor : after the founders died young, Dodge thrived with help from Walter P. Chrysler, Richard Petty and Hal Sperlich. Here are 10 people with helped shape a century of the brand / Larry P. Vellequette -- Dodge innovations / [Richard Truett].

Language

  • English

Media Info

  • Features: Illustrations;
  • Pagination: p. 34-36
  • Serial:
    • Automotive News
    • Issue Number: 6625
    • Publisher: Crain Communications, Incorporated
    • ISSN: 0005-1551

Subject/Index Terms

Filing Info

  • Accession Number: 01533538
  • Record Type: Publication
  • Source Agency: Northwestern University Transportation Library
  • Files: TLIB
  • Created Date: Aug 7 2014 11:43AM