The next big thing

In times of increasing competition for consumer loyalty, big data has made its way into the minds of many managers throughout all industries. For the air transport manager, it might be the next bog thing to win customers, boost auxiliary revenues, increase operational efficiency and ultimately save real dollars. Aviationexperts' Marc Borkowsky and Benjamin Walther explain how.

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Authors:
  • Borkowsky, Marc
  • Walther, Benjamin
• Publication Date: 2014-6

Language

• English

Media Info

• Features: Illustrations;
• Pagination: p. 34-35
• Serial:
  • AIR TRANSPORT WORLD
  • Volume: 51
  • Issue Number: 6
  • Publisher: PENTON MEDIA, INCORPORATED
  • ISSN: 0002-2543

Subject/Index Terms

• TRT Terms: Airlines; Information processing; Marketing
• Uncontrolled Terms: Big data; Consumer profiling
• Subject Areas: Aviation;

Filing Info

• Accession Number: 01533139
• Record Type: Publication
• Source Agency: Northwestern University Transportation Library
• Files: TLIB
• Created Date: Aug 7 2014 11:18AM