CROSSTOWN LINE 9: AN EVALUATION OF A NEW ROUTE - INTERIM TECHNICAL REPORT NO 8

THE REPORT EVALUATES A NEW BUS ROUTE OPERATED BY THE SACRAMENTO TRANSIT AUTHORITY WHICH BEGAN SERVICE IN LATE 1968. CROSSTOWN LINE 9 WAS DRAWN TO INTERSECT WITH EXISTING RADIAL BUS TRANSIT AND THUS PROVIDE A LATERAL FEEDER SERVICE. THE NEW ROUTE WAS ALSO EXPECTED TO PROVIDE MASS TRANSIT AT SUCH IMPORTANT TRIP GENERATORS AS HOSPITALS AND CITY COLLEGES AND TO SERVE LOW INCOME NEIGHBORHOODS WHICH DID NOT PREVIOUSLY ENJOY EASY ACCESS TO PUBLIC TRANSPORTATION. THE PURPOSE OF THE STUDY WAS TO DETERMINE A PROFILE OF PATRONS ON LINE 9, ANALYZE GENERAL CHARACTERISTICS OF THE POTENTIAL CROSSTOWN MARKET, AND TO EVALUATE THE SERVICE OVERALL. TWO BASIC RESEARCH ACTIVITIES PROVIDED DATA FOR THE DEMOGRAPHIC ANALYSIS: AN ON-BOARD BUS PASSENGER SURVEY AND A RANDOM SURVEY OF HOUSEHOLDS IN THE POTENTIAL MARKET FOR CROSSTOWN SERVICE. SURVEY METHODOLOGY IS OUTLINED IN DETAIL; SAMPLE QUESTIONNAIRES ARE ALSO REPRODUCED AS APPENDICES. THE MARKET CHARACTERISTICS REVEALED BY THE HOUSEHOLD SURVEY REPRESENTED A COMMON PROFILE OF LOW AND MIDDLE-INCOME NEIGHBORHOODS. IN ADDITION, THE AUTHOR NOTES THAT 95% OF BUS RIDERS IN THE AREA HAD TRIP ORIGINS AND DESTINATIONS WITHIN 1/8 MILE OF THE BUS ROUTE, IN CONTRAST TO THE STANDARD ASSUMPTION THAT PATRONS WILL WALK 1/4 MILE TO A BUS STOP. ON-BOARD SURVEYS REVEALED THAT THE CROSSTOWN LINE WAS SUBSTANTIALLY MORE ATTRACTIVE TO CERTAIN SEGMENTS OF ITS MARKET THAN OTHERS. PASSENGERS WERE OVERWHELMINGLY YOUNG (44%), AND TENDED TO COME FROM THE LARGER AND/OR LOWER INCOME HOUSEHOLDS. WORK TRIPS ON THE CROSSTOWN LINE WERE NOT SIGNIFICANT, BUT PERSONAL BUSINESS TRIPS RATED VERY HIGHLY. THE AUTHOR NOTES PARTICULARLY TRIPS TO HOSPITALS AND THE COUNTY WELFARE OFFICE, CONCLUDING THAT THE LINE SERVED TO LINK LOW INCOME NEIGHBORHOODS WITH THE HEALTH AND WELFARE SERVICE WHICH THEY NEED. ALSO OF PARTICULAR IMPORTANCE WAS OFF-PEAK PATRONAGE ON THE CROSSTOWN ROUTE WHICH COMPRISED AS MUCH AS 65% OF THE LINE'S TOTAL VOLUME. OVERALL, THE AUTHOR NOTES THAT WHILE PATRONAGE SHOWED STEADY INCREASES IN THE LINE'S FIRST TWO YEARS, ITS UTILIZATION RELATIVE TO THE WHOLE TRANSIT SYSTEM WAS VERY LOW. A DETAILED ANALYSIS OF ADVERTISING AND OTHER PROMOTIONAL EFFORTS TO ATTRACT RIDERS ON THE CROSSTOWN IS APPENDED TO THE GENERAL EVALUATION. THE SURVEY INDICATED THAT ONLY 15% OF THE NEW LINE'S PATRONS WERE ACTUALLY NEW TRANSIT RIDERS; MORE THAN 1/2 OF THE PASSENGERS SURVEYED WERE REGULAR TRANSIT USERS DIVERTED FROM OTHER ROUTES. ONE IN FOUR, HOWEVER, WAS BELIEVED TO BE MAKING GREATER USE OF MASS TRANSIT GENERALLY BECAUSE OF THE CROSSTOWN SERVICE. THE SURVEY ALSO INDICATED THAT THE MAJORITY OF PASSENGERS DID NOT USE THE CROSSTOWN AS A LATERAL FEEDER, AS THE TRANSIT AUTHORITY EXPECTED. THE PROFILE OF PASSENGERS WHO DID TRANSFER DIFFERED MARKEDLY FROM THE OVERALL RIDERSHIP PROFILE ON CROSSTOWN LINE 9.

  • Supplemental Notes:
    • PROJ NO CAL-MTD-10
  • Corporate Authors:

    Sacramento State College

    ,    
  • Authors:
    • Barnes, C W
  • Publication Date: 1971-1

Subject/Index Terms

Filing Info

  • Accession Number: 00241773
  • Record Type: Publication
  • Source Agency: Urban Mass Transportation Administration
  • Files: TRIS, USDOT
  • Created Date: Oct 9 2000 12:00AM