A proposal for more efficient travel behaviour change interventions

Travel behaviour change (TBC) calls for a market-oriented approach to target people's mentalities and lifestyles and make invested resources efficient. Attitudinal segmentation enables focusing on attitudes that may lead to behavioural change. A sound theoretical background is provided by the Theory of Planned Behaviour and well-conceived interventions can be based on the insights of social psychology and marketing. In this framework, a comprehensive effort was undertaken in response to a deficit of detailed initiatives recording. Focusing on environment and physical activity, a travellers‘ typology was extracted and addressed with a specific intervention scheme fed by detailed literature review. The experimental design adopted dealt with 37 participants in two groups (intervention and control), using pre and post measurement. The intervention raised problem awareness, other means use and physical activity uptake. This paper aims to present the methodological steps of a TBC intervention scheme, proving efficiency evidence and giving pace for a broader implementation.

Language

  • English

Media Info

  • Pagination: 10p
  • Monograph Title: Transport Research Arena (TRA) 2014 Proceedings

Subject/Index Terms

Filing Info

  • Accession Number: 01530738
  • Record Type: Publication
  • Source Agency: ARRB
  • Files: VTI, TRIS, ATRI
  • Created Date: Jul 23 2014 12:55PM