Attitudes and behaviours of the ACT licence holding population regarding speeding: executive summary

ACT Policing is currently in the first stages of developing a multi-faceted approach to behaviour change encompassing social marketing, community engagement, mass media, social media and interpersonal support working to complement and assist ACT Police enforcement. In order to inform the development of the strategy there is a need to understand more about the attitudes and behaviours of the ACT licence holding population in regard to the ‘fatal five’ behaviours. Research is therefore required to provide actionable recommendations that can clearly and accurately shape the development of the strategy including: The prioritisation of specific groups in accordance with their communications needs and likely receptiveness to communications; The nature and tone of messages that will resonate with different target audiences; Direction to appropriate media channels for different audience segments; and Ongoing communications strategy direction. This summary details the findings of research for the Australian Federal Police (ACT Policing), on unsafe driving behaviours in the ACT, and specifically one of the five fatal behaviours namely, speeding. The report draws on findings based on an online survey of ACT licence holders. The sample size was large [1243] and it was post weighted to accord with the ACT population statistics on age and gender. There was a comprehensive focus group study based on six “homogenous” focus groups.

Language

  • English

Media Info

  • Pagination: 6p

Subject/Index Terms

Filing Info

  • Accession Number: 01530494
  • Record Type: Publication
  • Source Agency: ARRB
  • Files: ATRI
  • Created Date: Jul 15 2014 2:32PM