Mobi - Modal Shift Through Gamification

From5To4 (F5T4) is web-based tool which combines personal and group incentives for employees into an attractive game. It aims for a reduction of the energy impact of commuter and business trips through the provision of a 'Commuter Challenge' competition. F5T4 is a game-changer, introducing new trends in social media and gamification into the field of mobility management. F5T4 encourages employees to change their travel behaviour and use sustainable modes for at least 20% of their travel to work trips. This is possible if they work and travel smart. A digital coach, the personal obligation to fill in travel choices and team coherence are strong incentives. Peer pressure, competition and small awards help to stay motivated. Recent implementations in 10 sites reaching over 1,000 employees show an average drop in car-use during rush-hour of 21%. In one specific case (Municipality of Eindhoven, 60 contestants), the participants reduced car trips by 27%, biked 5.8 km more per week per average participant and drove 6.25 km per week less.

• 
• Corporate Authors:

  Institut Francais des Sciences et Technologies des Transports, de l'Aménagement et des Réseaux (IFSTTAR)

  14-20 bd Newton, Cité Descartes, Champs su Marne
  77447 Marne la Vallée,   France  Cedex 2
• Authors:
  • Buningh, S
  • Martijnse-Hartikka, R
  • Christiaens, J
• Conference:
  • Transport Research Arena (TRA) 5th Conference: Transport Solutions from Research to Deployment
  • Location: Paris , France
  • Date: 2014-4-14 to 2014-4-17
• Publication Date: 2014-4

Language

• English

Media Info

• Media Type: Digital/other
• Features: Figures; References; Tables;
• Pagination: 8p
• Monograph Title: Transport Research Arena (TRA) 2014 Proceedings

Subject/Index Terms

• TRT Terms: Commuters; Game theory; Mobility; Mode choice; Sustainable transportation; Travel behavior; Work trips
• Geographic Terms: Eindhoven (Netherlands)
• Subject Areas: Highways; Pedestrians and Bicyclists; Planning and Forecasting; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 01531472
• Record Type: Publication
• Files: VTI, TRIS, ATRI
• Created Date: Jul 24 2014 3:22PM