Segmenting Business Travellers in the Yangtze River Delta Urban Agglomeration Based on Individual Attitudes

Intercity business travel is important in the composition of passenger travel in the urban agglomeration and has a strong relation with the development of the economy. Business travellers always require a higher level of intercity travel service, and different types of business travellers may have different travel demands. According to what was revealed in a preference survey conducted in the Yangtze River Delta urban agglomeration of China, this paper explores the segmentation of the business travellers based on their general travel attitude and life attitude. Cluster analysis is adopted as the main method in the study. Results show that there are three main types of business travellers in the urban agglomeration: relaxed, adapting and demanding. There are differences of socio-economic features and travel demands among the three clusters. This paper not only contributes to the analysis of business travel demands, but also gives some insight for policy implications in the business travel market.

Language

  • English

Media Info

  • Media Type: Web
  • Features: References;
  • Pagination: pp 3548-3556
  • Monograph Title: CICTP 2014: Safe, Smart, and Sustainable Multimodal Transportation Systems

Subject/Index Terms

Filing Info

  • Accession Number: 01531438
  • Record Type: Publication
  • ISBN: 9780784413623
  • Files: TRIS, ASCE
  • Created Date: Jul 2 2014 3:04PM