Evaluation of Transport Enterprises' Brand Value Using Fuzzy-AHP Model

The evaluation index system of brand value for transport enterprises is constructed, and the various factors that influence the brand value of transport enterprises are introduced. On the basis of confirming the weights of indexes by a group analytic hierarchy process (AHP) using the established Fuzzy-AHP model, the brand value of a typical transport enterprise in Huai'an City is empirically analyzed and calculated, and methods are given to improve brand value.


  • English

Media Info

  • Media Type: Web
  • Features: References;
  • Pagination: pp 3470-3475
  • Monograph Title: CICTP 2014: Safe, Smart, and Sustainable Multimodal Transportation Systems

Subject/Index Terms

Filing Info

  • Accession Number: 01531344
  • Record Type: Publication
  • ISBN: 9780784413623
  • Files: TRIS, ASCE
  • Created Date: Jul 2 2014 3:04PM