MULTIVARIATE PROCEDURES IN THE STUDY OF ATTITUDES AND STATUS IMPRESSIONS

THIS STUDY DESCRIBES SEVERAL APPROACHES INCLUDING MULTI-DIMENSIONAL SCALING, CONJOINT MEASUREMENT, AND VARIOUS MULTIVARIATE TESTING PROCEDURES IN ORDER TO MEASURE ATTITUDES TOWARD VARIOUS MODES OF INTRA-CITY TRANSPORTATION. IN PARTICULAR, THE RESEARCH IS CONCERNED WITH RACE AND SEX DIFFERENCES IN THE PERCEPTION AND EVALUATION OF TRANSPORTATION MODES. GIVEN THE SMALL SAMPLE SIZE, THE STUDY SHOULD BE VIEWED MORE AS A DEMONSTRATION OF THE APPLICABILITY OF MULTIVARIATE PROCEDURES THAN AS A SUBSTANTIVE RESEARCH PROJECT. WITH THIS IN MIND, IT WAS NOTED THAT PERCEPTIONS AND ATTITUDES TOWARD TRANSPORTATION MODES DID NOT DIFFER APPRECIABLY BETWEEN BLACKS AND WHITES LIVING THE SAME SAME GENERAL AREA (IN THIS CASE, WEST PHILADELPHIA). THERE WERE SOME BUT NOT GREAT DIFFERENCES BETWEEN MALES AND FEMALES. THE MAIN CONCLUSION OF THE PAPER IS THAT MULTIVARIATE ANALYSES PROVIDE EFFICIENT WAYS OF SUMMARIZING AND PORTRAYING MULTIPLE RESPONSE DATA IN THE SUBSTANTIVE FIELD OF TRANSPORTATION EVALUATION.

  • Supplemental Notes:
    • NO PA-11-0011
  • Corporate Authors:

    University of Pennsylvania, Philadelphia

    Transportation Studies Center, 3400 Walnut Street
    Philadelphia, PA  USA  19104
  • Authors:
    • Green, P E
  • Publication Date: 1973-1

Subject/Index Terms

Filing Info

  • Accession Number: 00240164
  • Record Type: Publication
  • Source Agency: Urban Mass Transportation Administration
  • Files: TRIS, USDOT
  • Created Date: Apr 3 1974 12:00AM