Evaluation and Empirical Research on the Brand Sustainable Growth Ability (BSGA) of Railway Passenger Train Based on AHP and FCE

Examining a combination of brand sustainable growth ability and characteristics of railway passenger transport products, the authors analyzed factors that influence brand sustainable growth within railway passenger transport. The article establishes an evaluation index system and uses the analysis hierarchy process, fuzzy comprehensive evaluation (AHP-FCE) method to evaluate the brand sustainable growth of the Changsha-Beijing West Z17/18 train. This case study validates the scientific nature and comprehensiveness of the evaluation index system that was built. Finally, according to the evaluation results, this paper proposes some measures to improve the brand sustainable growth ability of the Z17/18 brand-name train.

Language

  • English

Media Info

  • Media Type: Web
  • Features: References;
  • Pagination: pp 1571-1584
  • Monograph Title: CICTP 2014: Safe, Smart, and Sustainable Multimodal Transportation Systems

Subject/Index Terms

Filing Info

  • Accession Number: 01532331
  • Record Type: Publication
  • ISBN: 9780784413623
  • Files: TRIS, ASCE
  • Created Date: Jul 2 2014 3:03PM