Marketing

Tiptoeing out of the closet : will Chevrolet's bold advertising breakthrough lead to more spots targeting LGBT consumers? / Julie Halpert -- Targeted marketing yields lessons for broader appeal -- Soccer pitch : Hyundai, VW target Hispanics : World Cup spots shoot for fast-growing consumer segment / Ryan Beene -- Lexus aims to arouse interest in F line : racy TV spot departs from more traditional creative campaigns / Mark Rechtin -- Outreach to foreigners can give dealers the edge : newcomers shop before they arrive, expert says / David Barkholz -- From Muppets to pickups, forging emotional ties -- Revamped Volkswagen site plays matchmaker -- Despite recall noise, Chevy is 'finding its voice'.

Language

  • English

Media Info

  • Features: Illustrations;
  • Pagination: p. 19-26, 35-40
  • Serial:
    • Automotive News
    • Issue Number: 6620
    • Publisher: Crain Communications, Incorporated
    • ISSN: 0005-1551

Subject/Index Terms

Filing Info

  • Accession Number: 01527642
  • Record Type: Publication
  • Source Agency: Northwestern University Transportation Library
  • Files: TLIB
  • Created Date: Jun 3 2014 10:12AM