Port User Typology and Representations of Port Choice Behavior: A Q-methodological Study

Some implications and guidelines for formulating policies and effective strategies for improving the competitiveness of port authorities and port operators are presented in this article. Research has identified many criteria that contribute to the selection of a sea port, but not much is known about how port users look at these criteria and how they argue on the factors that contribute to their port choice behavior. This study uses the Q methodology to explore the typology of port choice in conjunction with the port users' own representations of their choice behavior. The analysis presented in this article reveals four main types of port choice: Service- and corporation-oriented; Location and cost saver; On-time and task achiever; and Capacity and infrastructure friendly. The article employs an in-depth methodology that incorporates both quantitative and qualitative methods for an investigation of port choice behavior among port users in South Korea.


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  • Accession Number: 01529723
  • Record Type: Publication
  • Files: TRIS
  • Created Date: May 23 2014 4:54PM