WHY NOT CARPOOLING?

THE ARTICLE CONTAINS THE RESPONSES OF DR. RICHARD I. EVANS, PROFESSOR OF PSYCHOLOGY AT THE UNIVERSITY OF HOUSTON, TO QUESTIONS CONCERNING CAR POOLING. EVANS FEELS THAT SOCIETY HAS EXTOLLED THE VIRTUE OF CAR OWNERSHIP TO SUCH AN EXTENT THAT CAR POOLING IS DIFFICULT TO OPERATIONALIZE. OBJECTIONS INCLUDED: SMOKERS VERSUS NONSMOKERS, TALKERS VERSUS NONTALKERS, ETC. IN THE OTHER HAND, CARPOOLS MAY HAVE SOME THERAPEUTIC VALUE PSYCHOLOGICALLY. HE FEELS AT PRESENT THE MAJORITY OF FACTORS ARE ADVERSE. THE FOLLOWING WAYS ARE SUGGESTED TO REINFORCE CARPOOLING AS A POSITIVE BEHAVIOR PATTERN: (1) PSYCHOLOGICAL GRATIFICATION-LETTERS OF COMMENDATION OR LABEL PINS; (2) DISCOUNTS ON FUEL OR TIRES; (3) FREE PARKING; (4) PRIORITY LANES; (5) INSURANCE DISCOUNTS. EVANS ESTIMATES THAT A GOOD PROGRAM WITH ALL THE REINFORCERS IN FULL SWAY MIGHT PERSUADE PERHAPS A THIRD OF THE COMMUTERS TO ACCEPT CARPOOLING.

  • Corporate Authors:

    Exxon Usa

    ,    
  • Publication Date: 1973

Media Info

  • Pagination: p. 24-7
  • Serial:
    • Volume: 12
    • Issue Number: 3

Subject/Index Terms

Filing Info

  • Accession Number: 00242712
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Mar 23 1974 12:00AM