SEWRPC SURVEYS SENIOR CITIZEN RIDERS DURING PILOT HALF FARE BUS RIDE PROGRAM

A RECENT PILOT PROGRAM TO PROVIDE HALF FARE BUS RIDES FOR SENIOR CITIZENS IN THE MILWAUKEE AREA DID NOT SIGNIFICANTLY INCREASE THE NUMBER OF SENIOR CITIZEN RIDERS, ACCORDING TO A USER SURVEY CONDUCTED BY THE REGIONAL PLANNING COMMISSION. THIS PROGRAM ALLOWED SENIOR CITIZENS 65 YEARS OR OLDER TO RIDE TRANSPORT CORPORATION BUSES DURING NONRUSH HOURS AT HALF FARE. ONE IMPORTANT FACT DERIVED FROM SURVEY FINDINGS WAS THAT A SURPRISINGLY LARGE NUMBER OF SENIOR CITIZENS PREFERRED THE ECONOMY AND CONVENIENCE OF A WEEKLY BUS PASS AND APPARENTLY WILL CONTINUE TO USE SUCH A PASS EVEN IF THE CASH FARE IS REDUCED. APPROXIMATELY 38 PERCENT OF SENIOR CITIZEN RIDERS USED WEEKLY PASSES, SIX PERCENT PAID FULL FARE, AND ONLY 56 PERCENT TOOK ADVANTAGE OF THE REDUCED FARE. APPROXIMATELY 42 PERCENT OF SENIOR CITIZEN RIDERS SAID THEY HAD CHANGED FROM PEAK RIDING TO OFF PEAK RIDING TO TAKE ADVANTAGE OF THE REDUCED FARES, WHILE 58 PERCENT SAID THEY HAD NOT.

  • Corporate Authors:

    Southeastern Wisconsin Reg Plng Comm

    /Newsletter
    ,   United States 
  • Publication Date: 1973-6

Media Info

  • Pagination: p. 13-7
  • Serial:
    • Volume: 13
    • Issue Number: 3

Subject/Index Terms

Filing Info

  • Accession Number: 00240285
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jan 31 1974 12:00AM