Dealers Report Sales Boost from Small Overlap Crash Test Ratings

This brief article reports on a survey of 206 Volvo dealerships following the August 2012 release of the first small overlap test results, a new crash test conducted by the Insurance Institute for Highway Safety (IIHS). The Volvo S60 was one of only two midsize luxury or near-luxury cars to earn good ratings in the first round of testing. Another survey was conducted that involved 275 Subaru and 275 Jeep dealers after results of the overlap test for sport utility vehicles (SUV) were released in May 2013. In the second test results, the Subaru Forester earned a good rating for small overlap front crash protection, while the Jeep Patriot was rated poor and the Jeep Wrangler was marginal. This article reports some of the findings of the dealer survey, in which dealers noted increased interest in the models that had scored well on the new test. Readers are referred to full copies of the studies, both by J.B. Cicchino, available via email from publications@iihs.org.

Language

  • English

Media Info

  • Media Type: Print
  • Features: Photos;
  • Pagination: p 7
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 01523599
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Apr 27 2014 7:02AM