Distracted Driving High-Visibility Enforcement Demonstrations in California and Delaware
The National Highway Traffic Safety Administration (NHTSA) estimates 10% of fatal crashes (3,328) and 18% of injury crashes (421,000) were attributable to distracted driving in 2012. Previous research indicates dedicated law enforcement over a specified period coupled with enforcement-based messaging can reduce observed electronic device use rates. A demonstration, consisting of four high-visibility enforcement (HVE) waves, conducted from April 2010 to April 2011 in Syracuse, New York, and Hartford, Connecticut, saw hand-held phone use drop 32% (from 3.7% to 2.5%) in Syracuse and 57% (from 6.8% to 2.9%) in Hartford (Chaudhary et al., 2014; Cosgrove et al., 2011). Having evidence that high-visibility enforcement is effective in a controlled community setting, the next step was to examine the effectiveness of implementing distracted driving HVE campaigns over a widespread, multi-jurisdictional area. Following a methodology similar to the Connecticut and New York studies, NHTSA initiated two large-scale HVE demonstrations in California and Delaware to examine whether distracted driving-focused HVE can be applied to larger geographic and demographic areas.
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Authors:
- Schick, Amy
- Vegega, Maria
- Chaudhary, Neil
- Publication Date: 2014-4
Language
- English
Media Info
- Media Type: Digital/other
- Features: References;
- Pagination: 2p
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Serial:
- Traffic Tech - Technology Transfer Series
- Publisher: National Highway Traffic Safety Administration
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Publication flags:
Open Access (libre)
Subject/Index Terms
- TRT Terms: Cellular telephones; Distraction; Public information programs; Safety campaigns; Text messaging; Traffic law enforcement
- Geographic Terms: California; Delaware
- Subject Areas: Highways; Safety and Human Factors; I83: Accidents and the Human Factor;
Filing Info
- Accession Number: 01522195
- Record Type: Publication
- Report/Paper Numbers: DOT HS 811 993
- Files: HSL, NTL, TRIS, ATRI, USDOT
- Created Date: Apr 22 2014 3:04PM