What History--and a Database--Taught Erickson Asphalt Services

This article profiles Erickson Asphalt Services, a Minnesota contracting company providing sealcoating, paving and pavement maintenance services to the north metro area of Minneapolis/St. Paul. Highlighted are the company's beginnings and the important role played by a consultant in improving processes, resulting in a doubling of business for the company. The article also discusses key changes that were necessary to help the company survive and thrive during a recession, and it describes a home-grown database that has helped the owners manage their customer information and more effectively market their services.

Language

  • English

Media Info

  • Media Type: Print
  • Features: Photos;
  • Pagination: pp 28-29, 32-33
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 01526221
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Apr 6 2014 10:16PM