Impact of Education and Awareness Programs on the Usage and Attitude Towards Texting While Driving Among Young Drivers

Several studies have been completed about reasons why young drivers are attracted to texting while driving. However, there is a lack of studies in the area of impact of education and awareness programs about the danger of texting while driving. In this study, two different education and awareness programs were designed based on the input from the young drivers. 72 randomly selected participants were divided into three groups: control, awareness treatment and education treatment. A pre-test-post-test experiment was conducted on each group. The results of these experiments measured the effectiveness of the selected programs. The major findings of the research are: (1) Young drivers are generally aware of the danger of texting while driving. (2) The majority of young drivers do text while driving. (3) Young drivers receive different risk level for reading text than either initiating new conversation or replying to the text message. (4) After treatments, drivers perceived texting while driving as more dangerous activity than before treatment. (5) After both treatments, there was a slight reduction in the texting-while-driving behavior. The video treatment (public service announcements (PSAs)) group showed more reduction than the lecture group. (6) Participants with higher educational achievements show a slight reduction in texting while driving. (7) Increased awareness of the danger of texting while driving is a positive sign. It indicates that repeated consistent messaging about the danger of texting while driving may help in reducing texting while driving among young drivers.

Language

  • English

Media Info

  • Media Type: Digital/other
  • Edition: Final Report
  • Features: Appendices; Figures; References; Tables;
  • Pagination: 70p

Subject/Index Terms

Filing Info

  • Accession Number: 01520715
  • Record Type: Publication
  • Contract Numbers: DTRT06-G-0029
  • Files: UTC, TRIS, RITA, ATRI, USDOT
  • Created Date: Mar 29 2014 4:04PM