GETTING THE HORSE TO DRINK - THE IMPORTANCE OF POPULAR APPEAL IN DESIGNING ALTERNATIVES TO EXISTING URBAN TRANSPORTATION

THE PROBLEM OF CONVINCING THE AMERICAN CAR-LOVING PUBLIC TO EXCHANGE THE AUTOMOBILE AS A MEANS OF URBAN TRANSPORTATION FOR SPACE-CONSERVING ALTERNATIVES IS DISCUSSED. IN VIEW OF THE APPARENT FAILURE OF APPROACHES TO THIS PROBLEM, WHICH WERE BASED ON TWO- DIMENSIONAL TRADE-OFFS OF TIME AND COST, A NEW 'BEHAVIORAL' APPROACH, IN WHICH CONVENIENCE CONSIDERATIONS ARE EMPHASIZED, IS PROPOSED. THE TECHNOLOGY AVAILABLE FOR THIS APPROACH IS THE S-65-40 HELICOPTER (WHICH, WITH 50 PASSENGERS, WILL CRUISE AT 150 KTS) AND THE TURBOTRAINS. THE NEED FOR CONDUCTING COMFORT STUDIES AIMED AT IMPROVING SHORT-HAUL RIDE COMFORT IS POINTED OUT. /IAA/

  • Supplemental Notes:
    • Tech papers Urban Tech Conf & Tech Display
  • Corporate Authors:

    American Institute of Aeronautics and Astronautics

    1801 Alexander Bell Drive, Suite 500
    Reston, VA  United States  20191-4344
  • Authors:
    • Lawrence, D S
  • Publication Date: 1972

Media Info

  • Pagination: 7 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00242444
  • Record Type: Publication
  • Source Agency: International Aerospace Abstracts
  • Files: TRIS
  • Created Date: Aug 5 1973 12:00AM