PROJECT SUGGESTION BUS RIDER ATTITUDES TOWARDS CTA

THE CHICAGO TRANSIT AUTHORITY (CTA) IN PREPARING TO BUY 500 NEW BUSES CONDUCTED A SURVEY TO DETERMINE THE RIDERS' ATTITUDES AND PREFERENCES ON BUSES BY EQUIPPING 2 BUSES WITH THE ALTERNATIVE FEATURES THAT WERE AVAILABLE, AFTER AN INTENSIVE ADVERTISING AND PUBLICITY CAMPAIGN, OVER 30,000 PERSONS TOURED THE BUSES; THEY WERE REQUESTED TO FILL OUT A QUESTIONNAIRE THAT WAS DEVELOPED AND ANALYZED BY URBAN FACTS, A SERVICE OF MARKET FACTS, INC. POSITIVE AND NEGATIVE ATTITUDES ARE REPORTED. THE MAJOR FINDINGS ARE AS FOLLOWS: (1) MORE THAN HALF FELT THAT THEY HAD TO WAIT FOR CTA SERVICE; (2) MOST PEOPLE THOUGHT THE BUSES WERE TOO SLOW; (3) ABOUT HALF AGREED THAT THE BUSES WERE CROWDED; (4) OVER TWO-THIRDS AGREED THAT CTA PROVIDED EASY ACCESS TO DESTINATIONS; (5) NOT QUITE HALF THOUGHT THAT CTA BUSES WERE COMFORTABLE TO RIDE; (6) MOST OF THE PEOPLE THOUGHT THAT THE FARES WERE TOO HIGH; AND (7) NEARLY HALF AGREED THAT THEY HESITATED RIDING AT NIGHT. THE FINDINGS ARE FURTHER SUBDIVIDED INTO AGE AND INCOME, NEIGHBORHOOD, MODE, TIME AND FREQUENCY, AND SEX AND RACE RESPONSES.

  • Supplemental Notes:
    • PART II
  • Corporate Authors:

    CHICAGO TRANSIT AUTHORITY

    CHICAGO, IL  United States 
  • Publication Date: 1972-3

Media Info

  • Features: Tables;
  • Pagination: 38 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00241711
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jul 9 1972 12:00AM