DEVELOPING AND TESTING OF A BEHAVIORAL MODAL SPLIT MODEL

THE PAPER CONTAINS EXTENSIVE LITERATURE SURVEYS OF PSYCHOLOGY, MARKETING, SOCIOLOGY, AND ECONOMICS. IT SUBSTANTIATES THE BELIEFS THAT ATTITUDES TOWARD THE ATTRIBUTES OF TRANSPORTATION SYTEMS ARE IMPORTANT IN EXPLAINING MODAL CHOICE. A THEORY OF MODAL CHOICE WAS DEVELOPED UTILIZING THE LANCASTER APPROACH TO CONSUMPTION THEORY. IT IS HYPOTHESIZED THAT THE PERCEIVED 'INPUTS' OF ATTRIBUTES ARE LINEARLY ENTERED INTO THE UTILITY FUNCTION. DISCRIMINANT AND REGRESSION ANALYSES WERE UNDERTAKEN TO SHOW THAT PERCEPTION OF THESE ATTRIBUTES DIFFER SIGNIFICANTLY BETWEEN AUTOMOBILE AND PUBLIC TRANSIT USERS. /NTIS/

  • Supplemental Notes:
    • TSC-01(70)
  • Corporate Authors:

    University of Pennsylvania Law School

    3400 Chestnut Street
    Philadelphia, PA  United States  19104
  • Authors:
    • ALLEN, B
    • Tsserman, A
    • Brumberg, R
    • Yang, C
  • Publication Date: 1971-6-30

Media Info

  • Pagination: 316 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00240182
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: Final Rept
  • Files: TRIS
  • Created Date: Jul 17 1973 12:00AM