A FACTOR ANALYSIS OF THE TENDENCY OF SHIRLEY HIGHWAY COMMUTERS NOT TO RIDE A TRANSIT VEHICLE

A FACTOR ANALYSIS OF SURVEY RESPONSES IDENTIFIED FIVE SIGNIFICANT ELEMENTS IN THE SHIRLEY HIGHWAY COMMUTER'S DECISION NOT TO RIDE A TRANSIT VEHICLE. THESE INCLUDED: (1) HIS BELIEF THAT THE AUTOMOBILE IS FASTER AND MORE ECONOMICAL, (2) HIS AFFLUENCE, (3) THE INCONVENIENCE OF TRANSIT TO HIS PLACE OF EMPLOYMENT, (4) A GENERAL ANTIPATHY TOWARD COMMUTING, AND (5) THE NEGATIVE IMAGE OF THE TRANSIT COMPANY. THESE FINDINGS WERE APPLIED TO SEVERAL PROBLEMS IN THE SHIRLEY HIGHWAY DEMONSTRATION PROJECT TO YIELD SPECIFIC RECOMMENDATIONS FOR OPTIMIZING SERVICE AND ATTRACTING RIDERSHIP. THE AUTHOR CONCLUDES THAT 'INNOVATIVE' COMFORT FEATURES AND OTHER DESIGN FACTORS MAY BE RELATIVELY UNIMPORTANT IN ATTRACTING HABITUAL AUTOMOBILE COMMUTERS TO THE EXPRESS SERVICE. /AUTHOR/

  • Supplemental Notes:
    • Contract No DOT-UT-394
  • Corporate Authors:

    Consortium of Universities

    Urban Transportation Center, 1717 Massachusetts Avenue, NW
    Washington, DC  United States  20036
  • Authors:
    • Jones, D L
  • Publication Date: 1972-5

Media Info

  • Pagination: 50 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00239609
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: Final Rept
  • Files: TRIS
  • Created Date: Aug 5 2002 12:00AM