Millennials and Mobility: Understanding the Millennial Mindset and New Opportunities for Transit Providers

This document is designed to help public transit providers better understand Millennials (age 18-34) lifestyle and mobility decision-making processes. A quantitative survey was used in the development of this document. The survey focused on identifying how Millennials make their mobility decisions, identifying key hurdles and benefits of various mobility options, and uncovering potential opportunities for public transit providers to increase ridership. The findings from the survey indicate that transportation choices for Millennials are becoming increasingly multimodal. Cost, convenience, and exercise are the top motivations for Millennials' transportation choices and routines overall.


  • English

Media Info

  • Media Type: Digital/other
  • Edition: Contractor's Final Report
  • Features: Appendices; Figures; Photos; Tables;
  • Pagination: 70p
  • Serial:
  • Publication flags:

    Open Access (libre)

Subject/Index Terms

Filing Info

  • Accession Number: 01497229
  • Record Type: Publication
  • Report/Paper Numbers: Task 17, TCRP Project J-11
  • Files: TRIS, TRB, ATRI
  • Created Date: Oct 30 2013 11:31AM