Sustainable transport access in town centres: a goal-orientated decision-making perspective on the adaptive power of small business

This research contributes to knowledge by investigating how changes to transport access are incorporated into the business strategies of business owners; the willingness of business owners to adopt strategies that utilise new modes of transport access; and the potential power of town centre business actors to impact sustainable transport policy goals. A goal-orientated model of decision-making is used as a framework to examine if/how psychological theory about individual goal motivations and strategies links with sociological thinking about the capture of value from accessibility features in the environment. Historical research, focus groups and an innovative mobile web-assisted personal interviewing (WAPI) survey of 156 business owners are used to investigate how shop-based businesses in a selection of inner city town centres of Sydney, Australia respond to hypothetical changes in accessibility. This study found local government’s role as instigator of disruptions, was a barrier for them understanding the underlying business concerns and appreciating small businesses’ willingness to adapt. Businesses surveyed were optimistic about the customer and competitive benefits of improved sustainable transport options and indicated willingness to incorporate the new resource into their strategies. The prospect of losing car parking spaces tempered this enthusiasm, shifting businesses to be more cautious and reducing the number of strategies they took. Outcomes of the research are anticipated to help policymakers improve their sensitivity to the ways businesses develop competencies in using the value of new transport access and stimulate more interest in how small businesses matter to policy goal success.


  • English

Media Info

  • Pagination: 291p

Subject/Index Terms

Filing Info

  • Accession Number: 01492971
  • Record Type: Publication
  • Source Agency: ARRB
  • Files: ITRD, ATRI
  • Created Date: Sep 16 2013 9:34AM