Key focus areas in road safety communication campaigns

Principaux angles d'attaque des campagnes de communication pour la securite routiere

The key focus areas of Road Safety Communication Campaign (RSCC) by road administrations and authorities are covered in this paper. (RSCC is used here for road safety awareness campaigns through all forms of mass media, including paid media advertisements.) Key focus areas are as follows: road user behavior; types of road safety campaigns; target audiences; campaign media; and campaign evaluation.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/oclc/31984593
• Authors:
  • Cable, Randall
• Publication Date: 2013

Language

• English
• French

Media Info

• Media Type: Print
• Features: Figures; Photos;
• Pagination: pp 42-47
• Serial:
  • Routes/Roads
  • Issue Number: 359
  • Publisher: World Road Association (PIARC)
  • ISSN: 0004-556X
  • Serial URL: http://www.piarc.org/en/publications/Routes-Roads-Magazine/

Subject/Index Terms

• TRT Terms: Behavior; Drivers; Evaluation; Highway safety; Mass media; Safety campaigns
• Subject Areas: Highways; Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 01493642
• Record Type: Publication
• Files: TRIS
• Created Date: Sep 10 2013 2:36PM