Assessment of Financial Viability for an Intelligent Mobility System

The European Union (EU)-funded project i-Tour addresses Safety, Efficiency, Environmental Sustainability in personal mobility by providing intelligent multi-modal mobility services, considering user preferences and real-time information on road, weather, public transport, network condition. Alternative business models, and go-to-market strategies are discussed: (1) To market the complete solutions, or (2) To market server access and interfaces configuration. These two approaches are deployed via two business strategies: (a) A new company or (b) Intermediation of a strong partner. Financial simulations are applied to reasonable compositions of the above hypotheses, with break-even attained when population of reached areas tops 50 million, involving 20 to 30 Urban Zones.

  • Supplemental Notes:
    • Abstract reprinted with permission from Intelligent Transportation Society of America.
  • Corporate Authors:

    ITS America

    1100 17th Street, NW, 12th Floor
    Washington, DC  United States  20036
  • Authors:
    • d’Alessandro, Cristina
    • Trucco, Pier Carlo
  • Conference:
  • Publication Date: 2012


  • English

Media Info

  • Media Type: Digital/other
  • Features: CD-ROM; Figures; References;
  • Pagination: 5p
  • Monograph Title: 19th ITS World Congress, Vienna, Austria, 22 to 26 October 2012

Subject/Index Terms

Filing Info

  • Accession Number: 01494164
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Sep 3 2013 3:47PM