Enders' Airbus coup : when a brand name comes to define a company it might be time to raise a new flag

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Authors:
  • Thisdell, Dan
• Publication Date: 2013-8-6

Language

• English

Media Info

• Features: Illustrations;
• Pagination: p. 10-11
• Serial:
  • Flight International
  • Volume: 184
  • Issue Number: 5402
  • Publisher: Reed Business Information, Limited
  • ISSN: 0015-3710

Subject/Index Terms

• TRT Terms: Aircraft industry; Branding; Marketing
• Geographic Terms: Europe
• Subject Areas: Aviation;

Filing Info

• Accession Number: 01490923
• Record Type: Publication
• Source Agency: Northwestern University Transportation Library
• Files: TLIB
• Created Date: Sep 3 2013 10:49AM