Who's checking in downtown Tampa?

This article discusses the potential impact of location-based social media on transportation planning. Highlighted are the initiatives of the Tampa, Florida Planning Division, which is mapping and analyzing trends from data from the location-based social network Foursquare to determine if social media data can be used to inform planning and redevelopment decisions. Foursquare, which has over 30 million users worldwide, lets people check in to places they visit using their mobile phones. The author examines current plans for the use of social media data in cities around the country and looks at challenges in acquiring data. He outlines the activities taking place in Tampa, including the creation of the Tampa Foursquare heat map (which allows users to see who is checking into city venues in real time) and the initiation of a two-week pilot project to assess viability of social media data as a planning tool. The launch and aftermath of this project are described, as are findings with regards to the value of the data, its limitations and next steps to be taken in Tampa.


  • English

Media Info

  • Media Type: Print
  • Features: Maps; Photos;
  • Pagination: pp 36-39
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 01489980
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jul 31 2013 10:28PM