Decision makers and socializers, social networks and the role of individuals as participants

In developing models to explain and predict human travel behavior, researchers are increasingly including social interactions in their modeling. Research has more frequently emphasized social network composition and the influence of others on spatial decisions, while less attention has been paid to heterogeneity of individuals both as social network members and as participants in social networks. This study focuses on the role of individuals in decision-making in different social contexts. Data for this study is drawn from results of a survey conducted in Santa Barbara, California on social network involvement, network attributes and decision making roles. Social network involvement and decision making roles were classified using latent class cluster analysis models, and different types of social involvement and roles were found to exist in different networks. The authors suggest that, with additional data collection and analysis, more can be learned about decision making roles in the context of activity decision making.


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  • Accession Number: 01487401
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jun 26 2013 12:11PM