Columbus develops new comprehensive brand strategy

The Columbus (Ohio) Regional Airport Authority (CRAA) has developed a new brand strategy that reflects focus on delivering strategic business opportunities, exceptional travel experiences, and economic growth for Central Ohio. CRAA is the endorsing brand/umbrella that spans the other entities, Port Columbus, Rickenbacker Inland Port and Bolton Field. In addition to consistent messaging and logos, the brand showcases employees in order to instill a sense of pride and dedication, confidence and efficiency. Details of the transition, including questions as to which of the nearly 160 vehicles needed to be branded (ones that aren't visible to the public?) and whether roadway signage should reference the airport authority or the airport itself are presented.

• Record URL:
  http://www.airportmagazine-digital.com/airportmagazine/april_may_2013?pg=4#pg16
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/07445326
• Authors:
  • Tabor, Angie
• Publication Date: 2013-4

Language

• English

Media Info

• Media Type: Print
• Features: Figures; Photos;
• Pagination: pp 16-19
• Serial:
  • Airport Magazine
  • Volume: 25
  • Issue Number: 2
  • Publisher: AAAE Service Corporation, Incorporated
  • ISSN: 0744-5326

Subject/Index Terms

• TRT Terms: Branding; Employee empowerment; Marketing; Strategic planning
• Identifier Terms: Columbus Regional Airport Authority
• Geographic Terms: Columbus (Ohio)
• Subject Areas: Administration and Management; Aviation; Terminals and Facilities; I10: Economics and Administration;

Filing Info

• Accession Number: 01483177
• Record Type: Publication
• Files: TRIS
• Created Date: Jun 5 2013 8:53AM